The Importance of Having a Social Media Policy
Social media platforms may be fun and can keep us connected, especially in most recent times. They are also used as an effective marketing tool for many businesses. We should be mindful of the dangers of social media. A social media policy is ideal for laying out your expectations for how workers use social media in the workplace.
The pandemic introduced new ways of staying connected with colleagues and customers. You may have introduced additional social technologies to assist employees with team communication and project collaboration. You may have promoted more usage of professional social media platforms like LinkedIn in absence of face-to-face networking possibilities.
Employers without a social media policy face risks. There are many advantages to using social media however, it is understandable why an employer may wish to provide instructions on utilising and handling work-related social media accounts.
Employees must understand that while online they are representing the company. They must act in a way that promotes the brand, whether it is through posting or how they interact with other users.
Like many other aspects of employment law, a well-drafted policy can make the difference. Bright Contracts software has a preformatted social media policy in the “Terms and Conditions” section of the Handbook, which is completely editable to your business needs.
